Skin Tone - The Vacation Index

Many of us are familiar with tooth whintening check card. How about skin tone check card?

Translation:

The Vacation Index: Check how much you are in need of a vacation

By comparing your skin tone to the ones on the print ad, you can check how much you are in need of a vacation. Maybe it really works for those obssessed with tan skin.

Advertising Agency: Drori Shlomi BBDO, Israel
Client: Rimonim Hotels